This building was one of the late Aldo Rossi's commercial projects. This Pritzker-prize winner designed this office headquarters for GFT (Aurora House - Casa Aurora), parent company to the designer labels of Valentino, Emanuel Ungaro and Giorgio Armani. Like most of his buildings this office building exhibits "rationalist" qualities and a sense of timelessness. This is achieved in his buildings through the use of geometric essentials like circles, squares, and equilateral triangles and by using "perpetuating typology," in this case the portico, a design element that has been historically successful and still has a public function.
The wings of the two street elevations use stone porticoes, a contrast with the brick cladding elsewhere and a way of emphasizing the porch that is a feature of much traditional Northern Italian architecture. Although "Rationalist" architects usually eschew ornament, the green steel I-beams frame the openings of the colonnade--and green metal even punctuates the cornice.
